Wednesday, April1 16, 2008

Modular Writing and Reusability
Presenter: Deborah Kenny

Information Mapping
Information Mapping, Inc. (www.infomap.com) is the leader in information life cycle solutions. We offer consulting services, learning programs, and technology that improve communications and make information easy to manage, access, and use. For the past 40 years, our research-based Information MappingŪ method and field-proven solutions have helped leading commercial and government organizations worldwide improve performance, solve information-intensive business challenges, and achieve long-term, measurable results. For information on how to produce results-getting business communications and documentation, contact Information Mapping by calling 1-800-INFOMAP (463-6627) ext. 3350, or sending an email to inquiry@infomap.com.

The world of technical communications is changing and presenting new challenges for communicators. Modular writing can help communicators meet these challenges. Writers need to be able to develop structured, topic-based content that can be reused for multiple purposes and stored in content management systems. This presentation discusses how to create effective, modular content by

• categorizing information into six types based on its purpose for the audience
• applying six research-based principles for structuring content effectively
• organizing content into two new units of information to create modular content, and
• understanding the benefits and drawbacks of modular writing.

Deborah Kenny is an accomplished speaker and industry expert. She presents at conferences and events throughout the country and abroad on meeting information challenges of the 21st century by applying research-based principles to business communications and documentation. She has presented at a variety of events in all industries on topics ranging from identifying communication failures to writing effective policies and procedures. In the 20 years she has been with Information Mapping, Inc., she has helped to define its direction and positioning as a leader in information life cycle solutions. Information Mapping, Inc. can be found on the web at www.infomap.com.

5:45 - 9:00 PM - Dinner meeting
(6:30 - Dinner, 7:00 - Presentation)

Hilton Garden Inn
5 Wheeler Road, Burlington, MA 01803
Phone: 781-272-8800
Map and Directions

Payment received by April 13:
     $25 for STC Boston and Northern New England chapter members
     $15 for full-time registered students*
     $35 for other STC members and non-members

Payment received after April 13 (space permitting):
     $35 for STC Boston and Northern New England chapter members and full-time registered students
     $25 for full-time registered students*
     $45 for other STC members and non-members

* Student ID from an accredited college is required and must be shown at the registration desk prior to admittance.

Cancellations must be made by April 13 to receive a refund.

Registration and Payment Instructions

Contact Cindy Cookson, Accountant for the Boston Chapter, by e-mail or phone at 978-409-6112.