Saturday, April 5, 2008

If you're planning on making the transition from technical writing to marketing writing — or you simply want to develop new writing skills — Moving Into Marketing represents an outstanding one-day investment of time that will pay dividends for years. In an uncertain economy, certainly your best career move is to expand your writing repertoire. In this one-day, hands-on seminar, copywriting veteran Jonathan Kranz will lead you through a series of simple, practical and exciting exercises that will help you:

• Uncover the hidden content treasure your prospects want to read
• Transform "geek speak" into powerful sales pitches
• Produce ridiculously simple yet effective “how to” articles
• Write headlines and subheads that compel prospects to read further
• Develop premium reports that attract leads and distinguish your company as an expert authority
• Create “be my guest” web landing pages that draw qualified visitors into your site
• Get feedback on your own work in progress

Jonathan Kranz is the author of Writing Copy for Dummies and principal of Kranz Communications, a copywriting firm serving enterprises in high-tech, healthcare, banking, insurance, education, financial services and other industries. His clients include Boston Private Bank & Trust, Cisco, Dell, Harvard, IBM, Intuit, Liberty Mutual, Pitney Bowes, Upromise, Wausau and many others too numerous to list. He is a regular contributor to MarketingProfs.com, DIRECT magazine, RainToday, the Harvard Management Communication Letter and other periodicals.

In addition to his copywriting, Jonathan is a published author of short fiction and a guest essayist on National Public Radio's All Things Considered. He has taught writing courses at Harvard University Extension School, Emerson College and Northeastern University, and now offers one-day, on-site marketing writing seminars for corporate clients. He currently serves as the president of the Southern New England Chapter of the Society for Industrial Archeology and has been a park ranger on Boston Harbor's Georges Island.

9:30 am to 4:00 pm

The MathWorks, Inc.
Customer Training Center
One Apple Hill
Natick, Massachusetts
Map and Directions

Payment must be received by April 1:
     $99 for STC Boston chapter and Northern New England chapter members
     $149 for other STC members and non-members

Lunch is included in the cost of the workshop.

Cancellations must be made by April 1 to receive a refund.

Registration and Payment Instructions

For more information about the program, contact Pam Sarantos by e-mail. For assistance with registration or payments, contact Cindy Cookson, Accountant for the Boston Chapter, by e-mail or phone at 978-409-6112.